Pride Group is a vertical textile group engaged in the manufacture and export of knitwear products to the European Union, the USA and Canada.
The group is also engaged in production, retailing and marketing of saris, kids wear, ladies' wear, home furnishing and other textile products. They own one of the oldest and leading brands in the country, Pride Limited, through a chain of more than 70 retail outlets spread all over Bangladesh, and a fast growing fast fashion youth brand, Urban Truth.
As of date, Pride Group consists of H.R. Textiles Mills Limited, Fashion Knit Garments Limited, Dacca Textiles Limited, Pride Limited, Urban Truth, Pride Properties Ltd. and Pride Home Appliances Limited.
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