Hayes (Bangladesh) Ltd. - Dhaka

Haier Bangladesh Ltd is a joint venture operation between Haier Group
China and Hayes(Bangladesh) Ltd, starting its commercial activities in
2001. The Bangladesh launch started with innovative products uniquely
designed keeping in mind the day to day needs of the customer, ‘products
that makes your today better than yesterday’, and hence our motto is
“Inspired Living”. Haier is already one of the largest and best-known Home
Appliances brand all over the world.

In Bangladesh Haier launched BMR (Bottom Mounted Refrigeration) technology
for the first time, and its convenience & utility has been very widely
accepted. Haier Bangladesh Ltd followed this by introducing the newly
patented technology of Double Drive in Haier Washing Machines that applies
force from two  

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different directions in order to generate turbulence to
remove the dirt from the fabric, a new technology acclaimed to be ‘The
Fourth Type of Washing Machines in the World’ to its credit.

Haier Group clocked revenue of about US Dollar 11 Billion in 2010 and
growing steady. Haier Bangladesh aims to achieve a leadership position
over the next 3-4 years in our home market, with a focus on the top 3
brands in Refrigerator, Air-Conditioner, and Washing Machine categories.

Haier Bangladesh operations already established a country-wide
distribution network with over 350 dealers, & showrooms in convenient
locations. These are backed by strong Service and after-sales-service
teams of technical staff, many of whom are trained abroad. Haier products
are available at all major retail outlets and in all Hayes&Haier
showrooms. Customers can buy Haier products with major credit cards as
well.

With commitment to the plan of expanding operations in Bangladesh, Haier
had acquired a manufacturing facility in August/2001 at Gazipur near
Dhaka. Sprawling over 4 acres of land, the plant has capability to
manufacture & assemble Refrigerators, Washing Machines, and CTVs. To
create a Research & Development facility for refrigerators in Bangladesh,
Haier is upgrading the plant with new state-of-the-art equipments in a
systematic way.